→ SCENE 02 / THE AGENCY
4 SERVICES · 1 CALENDAR · PGH
Content first.
Calendar second.
A full-service Pittsburgh studio for food, beverage, and e-commerce brands that want to be
famous online. Content creation, social media management, influencer partnerships,
and paid distribution. Same team, same calendar, every week.
UNIT · A
ROLL · A / B / C
DIR · Cody Baker
PROD · Creatives Drink
→ 02 / CONTENT CREATION
SC 02 · TK 01
The reels people save. The films people share.
Scripted, shot, and edited in our Trenton Ave office. We treat every Reel like a small
film, because the ones that break through are.
→ DELIVERABLES
- Short-form Reels & TikToks
- ASMR food + cocktail builds
- Founder-led talking heads
- Campaign hero films
- Drop launch films
- Behind-the-scenes reels
- Recurring series formats
- Product + lifestyle stills
→ FEATURED FOR
The Warren
·
One By Spork
·
Lawrenceville Distilling
IMG · 002. REEL STILL
REEL · 09:16
TK 03
LOC · PGH
◉ REC
IMG · 002
DP · UNIT A
ED · C. BAKER
FMT · 9:16 · 4K
→ 03 / SOCIAL MEDIA MANAGEMENT
SC 03 · TK 01
The calendar that compounds.
We don't just post. We run the cultural posture of the brand: what it stands for,
what it stands against, and how it shows up every day. Daily community management, weekly
hero moments, monthly strategy review.
→ DELIVERABLES
- Monthly content roadmap
- Daily posting + scheduling
- Community + DM management
- Instagram · TikTok · LinkedIn · YT
- Story sequencing + polls
- Trending audio scouting
- Founder LinkedIn ghostwriting
- Monthly performance review
→ FEATURED FOR
Larrimors
·
OBID · Oakland 412
·
The Warren
IMG · 003. CALENDAR VIEW
WEEK · 42
POSTS 27
STORIES · DAILY
◉ LIVE
IMG · 003
ROLE · SOCIAL LEAD
UNIT · A
FMT · MULTI · 1:1 / 9:16
→ 04 / INFLUENCER MARKETING
SC 04 · TK 01
The city's voices, matched to your brand.
We know Pittsburgh's creator scene because we operate inside it. Curated casting, written
briefs, usage rights secured. No bots, no bulk send. We pick the right five,
not the fastest fifty.
→ DELIVERABLES
- Curated creator casting
- Concept + written briefs
- Usage rights negotiated
- Whitelisting for paid
- Content review + QA
- Cross-brand collabs
- PGH creator dinners & events
- Reporting + attribution
→ FEATURED FOR
John Geiger Co.
·
Steel City
·
Lawrenceville Distilling
IMG · 004. CREATOR CAST
CAST · 05
BRIEF SENT
USAGE · 90 DAYS
◉ APPROVED
IMG · 004
CAST · PGH TALENT
BRIEF · UNIT A
USAGE · PAID + ORGANIC
→ 05 / PAID ADS
SC 05 · TK 01
Media that moves the needle, not just the reach chart.
Creative-led paid social, tuned to your funnel, not just your CPM. We pair the organic
content we already make with a media plan that puts the right five reels in front
of the right audiences, and iterate weekly.
→ DELIVERABLES
- Paid social strategy + funnel map
- Creative variant production
- Meta Ads Manager (IG / FB)
- TikTok Ads + Spark Ads
- YouTube Shorts + Discovery
- Weekly iteration cycles
- Pixel + attribution setup
- Monthly ROAS reporting
→ FEATURED FOR
One By Spork
·
Steel City
·
The T
IMG · 005. ADS DASHBOARD
ROAS · 3.8×
CPA -42%
SPEND · OPTIMIZED
◉ RUNNING
IMG · 005
CH · META · TT · YT
UNIT · A
FMT · DASH · WKLY
The calendar that compounds.
We don't just post. We run the cultural posture of the brand: what it stands for, what it stands against, and how it shows up every day. Daily community management, weekly hero moments, monthly strategy review.