CLOCKED OUT
EVENT SERIES WITH KIMPTON HOTELS:PITTSBURGH TO PHILADELPHIA
Crowd photo of Clocked Out at the Pittsburgh Hotel Monaco
BRIDGING THE GAP BETWEEN THE WORKING CLASS & CREATIVE CLASS
Creatives Drink's collaboration with Kimpton Hotel Monaco in Pittsburgh birthed "Clocked Out," a pioneering event series designed to activate the rooftop bar while promoting diversity and inclusion. Building on its success, the initiative expanded to Philadelphia's Kimpton Palomar, adapting the concept to resonate with the local cultural landscape.
OBJECTIVES
Boost foot traffic and sales at Kimpton locations during slower business nights through creative event programming that appeals to diverse audiences.
Serve as a platform for diversity and inclusion, reflecting the communities' eclectic backgrounds and interests.
Activate hotel spaces uniquely, ensuring each event caters to the distinct vibe of Pittsburgh and Philadelphia.
A tray of cocktails at the Biergarten.
STRATEGY AND EXECUTION IN PITTSBURGH
Venue Activation: Transformed Kimpton Hotel Monaco's rooftop into a lively, inclusive gathering spot.
DJ Selection: Featured Pittsburgh's beloved DJs to curate an eclectic musical experience.
Marketing: Launched a comprehensive social media campaign, engaging diverse community groups to ensure broad appeal.
Results: Marked increase in attendance and revenue, with the series becoming a beacon for community engagement and venue activation.
DJ Bamboo
EXPANSION TO PHILADELPHIA
The success in Pittsburgh paved the way for "Clocked Out" at Kimpton Palomar, Philadelphia. While maintaining the core objectives, the Philadelphia event embraced a slightly different approach:
Artist Influencer Collaboration: Partnered with five key Philadelphia artists to transform the event into a gallery showcase, elevating the cultural experience.
Beverage Partnership: Collaborated with Diageo and their spirit brands to enhance the cocktail menu and on-premise experience.
DJ Selection: Brought Pittsburgh's renowned DJs to blend with Philadelphia's talent, ensuring a rich musical backdrop that honors both cities' vibes.
IMPACT ACROSS CITIES
The event series not only significantly increased foot traffic and sales on typically slow evenings but also underscored the versatility and impact of creatively leveraging underutilized spaces. In Philadelphia, the inclusion of artist showcases and a refined cocktail experience brought a new dimension to the event, furthering our mission of fostering diverse, inclusive communities through innovative programming.
Attendees cheering their cocktails.